Puro Perks is a successful loyalty program that has been running for several years. Looking to incentify shipping behaviour by setting custom volume targets within a specified period. Targets are based on previous shipping history. If the customer successfully reaches their target, they are rewarded with a VISA gift card.
Target Audience:
Select customers (best customers) who have demonstrated active shipping.
The Problem:
Refresh an otherwise dated program that was not getting much traction with the current client base.
Solution:
Create an awareness campaign highlighting the new and improved Puro Perks Reward program.
Tactics:
Logo design, emails for each scenario in the communications flow and landing page.
Success Metrics:
New customer signups and registrations.
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